John and Rich discuss the impactful book, How to Win Friends and Influence People, which was written in 1936 and has since sold 15 million copies and been translated into 30 languages. They talk about not using the book to manipulate people, but rather to demonstrate the traits of a leader and understand how to read a book properly. They also discuss the idea of treating people the way you want to be treated, as this will ultimately be the most successful strategy.