Eric Hoffberg (Founder, Coach it Forward), is a former hockey coach turned business and life coach. Eric spent 16 years coaching college and professional hockey with his longest tenure as the head coach of Rochester Institute of Technology (RIT) in Rochester, NY. For many years now Eric has also worked in the NHL (National Hockey League) as a resource for culture building and mental toughness training.
As a Mental Toughness Trainer for athletes that are committed to being the best version of themselves when it matters most, particularly when they feel under pressure. Something all us entrepreneurs need these days as well. Eric has also brought his experience and passion to his role as a Corporate Coach for leaders and executives that are committed to building High-Performance Team Cultures.

Eric is the author of two great books for training attitude and mindset, THINK STRONG for Athletes and THINK STRONG Reminders.